Data Collection and Analysis
This is a report created for a junior-level marketing research course. I was assigned a topic and tasked to find as much information as possible about the users and outlook for this product (within a 3-page maximum) via researching secondary data. I received an A and the report was shown to the class as an example of what the professor was looking for.
For our introductory Marketing, Operations and Finance courses (300-level), we completed a comprehensive team project, building an entire business plan encompassing all three subjects, submitted as 5 deliverables throughout the semester. These are the relevant sections of the first two deliverables where we introduced our project, detailed initial plans for marketing research, compiled an environmental trend list, and conducted analyses of: SWOT, Target Market, and Sales Forecast.