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Coco Rocha Post
I set up a product exchange with Coco and she's posted several times with the bags already.
I worked with Will to arrange for posts and stories on his Instagram account along with his boyfriend's account and their new joint account, @BackpackingBoyfriends which they are working on growing. As a sponsor of their new travel series, we are also being tagged on weekly videos posted across numerous platforms. This is all in exchange for gifting two of our carry-on bags.
I met Jamie at a trade show where we recently exhibited our current and upcoming products. This lead to discussion with his publicist and we ultimately arranged to gift him two of our carry-on bags in exchange for at least two posts on his Instagram, Facebook and Twitter throughout the year and a Facebook Live feature. We will also be holding a giveaway with the Facebook Live to increase viewers. While traveling, Jamie has also posted multiple stories including the G-RO and tagged our accounts.
We landed inclusions in many holiday gift guides, this one by CNN Travel being one of the largest.
This was set up in collaboration with our external P.R. team. The primary arrangement was for Justin to include us in two different posts on his blog, but he also agreed to do a post on his Instagram. Although his following is fairly modest, the post got great engagement with lots of commenters asking about the bag.
Travel Goods Showcase
After drawing a lot of attention with our large diameter wheels at the show (this was our first year exhibiting), we were included multiple articles throughout the TGA magazine in addition to being featured on the cover.
Featured In List
This is a visual representation I created of the top publications we have worked with.