This plan & accompanying media kit materials was created based on an assignment to publicize a fashion show at LA Fashion Week for a new clothing line made from hemp fabric. Included are recommendations on how to premiere the line during COVID-19, other planning documents, news release, and additional media kit materials.

At G-RO, I worked closely with an outside P.R. firm on our overall strategy, and specifically on media campaigns. I also proactively recruited influencers to partner with that represented our brand well and managed all incoming P.R. and influencer requests.

These press releases were all created for fictional companies and scenarios for academic purposes.

This paper was written in Op-Ed style for a class assignment in which we were prompted to discuss whether or not the electoral college should continue in U.S. presidential elections. This has not actually been published.

This is a comprehensive P.R. plan I created for the launch of a new (fictional) brand of vodka, Azul. The brand is being launched by Zapata Distilling Company, Mexico’s leading producer of alcoholic beverages.